How to Become a Freelance Marketeer
Are you excited to enter the freelance marketing world? But don’t know how? Keep reading to find out a few tips given by experienced freelance marketers.
Freelance marketing is a great way to earn some extra cash, make valuable connections and flex your creative skills.
The best part: the number of independent contractors is expanding because the number of companies that hire freelancers is growing.
Now let’s dive into those handy tips:
1. Find your niche
There are various roles surrounded in Marketing and the direction you take depends on your interests, skills and talents.
A few potential freelance marketing roles you could own are:
- Social media management – this involves the promotion of a company’s brand and posting content on social media like Instagram, Facebook, twitter, Pinterest.
- Search Engine optimization (SEO) – the process of increasing the quality and quantity of traffic by increasing the visibility of a web page on a web search engine.
- Copywriting – Writing the copy (web pages, promotional materials, etc.) that sells a product or service to prospective customers
- Content Writing – crafting and writing content for white pages, articles, blogs, podcasts and videos.
The best thing to do is to find your niche and decide on a specialization if you want to get hired. The better you can market yourself if you are more specific about what you do and who you are.
2. Find clients
It can be an intimidating endeavor if you are a beginner and trying to find clients. After all, you’re selling yourself and your interests, which can be an extremely vulnerable procedure. In any case, the procedure can be less scary if you start simple. Find smaller clients and businesses who would be more willing to work with a beginner freelancer.
Fortunately, there are various sites that businesses turn to find freelance marketing talent.
Upwork, being one of them. Highly recommended for those just starting out. Getting started with the website is simple – create a profile and start applying for various projects such as:
- Content writing
It should be noted however, that you shouldn’t heavily and solely rely on Upwork. Mac Hasley, a freelance copywriter suggests employing a technique called ‘’going to where your clients live’’
Meaning, go to the message boards, websites and forums your client might frequently be and be helpful. Being helpful and active is one of the best things you can do for yourself as a freelancer.
3. Be flexible with your rates (at least to begin with)
Beginners tend to get anxious and confused as to how much they should be charging. You will figure out the rates at a later stage, to begin with you could even work for free. This is totally fine if you do it strategically. It’s a great way to build connections and build your portfolio of work you can show to future paying clients.
Eventually you will want to start charging and there are four different pricing models you can use:
- Hourly – get paid by the hour. Benefit for client is that they can stop paying if they aren’t satisfied. It also stops them from giving extra work without paying you.
- By project – You’ll know exactly what you’re getting paid. This method is nice and practical, you might even end up getting paid more than the hourly rate.
- Commission/bonus – this model works in conjunction with the other ones and works as an incentive to get your work done.
- By retainer – a monthly set amount. The client will have access to you at a given time during the month.
If you are a beginner, its best to start with an hourly rate to give the client a chance to see your work.
4. Meet your deadlines!
You will automatically be ahead of the vast majority out there if you meet your deadlines.
You will of course want to provide quality work as well but do it whilst meeting your deadlines. It will show that you are a professional, not interested in wasting any one’s time and good to work with.
5. Get referrals
When you provide great work and meet deadlines you can also ask for referrals. Referrals are clients you get from existing clients.
If you get recommended by existing clients you can then raise your prices, potentially get better clients and double your income.